Agenda

BLOGGER 2 BOSS HAPPY HOUR KICK-OFF

Friday, May 1,  6:30 pm - 8:30 pm 

Mix and mingle with our VIP panelists and breakout session leaders from 6:30 - 8:30 p.m. while enjoying light bites and cocktails at the NYLO Las Colinas! We're welcoming those interested in Blogger 2 Boss to get to know each other before the conference on Saturday.

Bellacures Preston Center will be providing FREE mini-manis! Come get pampered and polished before the conference starts with Spring hues from Essie, Deborah Lippman, OPI and more.

***Ticketholders and non-ticketholders are invited to attend. This Happy Hour Kick-off is free and open to the public.

 

SEMINAR AGENDA

Saturday, May 2

9:00 am -  VIP Registration & Coffee

9:45 am – Welcome to Attendees

Leah Frazier, Editor, DFW Style Daily

Amber LaFrance, Publisher, DFW Style Daily

10:00am – It’s Your Voice, Use It: Whether you’re a fashion blogger, foodie blogger or other, rising to the top can be an intimidating milestone. Our expert will discuss finding your voice as both a writer and a brand, developing creative and unique content, and hooking an audience for increased readership. Everything from an editorial calendar to content strategy to brand consistency will be discussed.

Session Leader: Lisa Petty, Founder, DFW Style Daily

11:00 am - BREAK

11:15 am – Trumping the Status Quo: Blogging as a Business, V.I.P. Panel and Seated Brunch (VIP Ticketholders ONLY): With thousands of bloggers in the DFW Metroplex, it may feel impossible to stand out and create a viable business. As questions swirl within blogger circles of how often to post, content formality, media plans, and the like -- building a blogging business can get overwhelming. For exclusive insight on the when, what, where and how’s of monetized blogging, this V.I.P. panel of experts will dish on tips, tricks, and inspiration on how to make it to the top.

Moderator: Lisa Petty, Founder, DFW Style Daily

Panelists: Cynthia Smoot of Oh So Cynthia; Vashti Patrick-Joseph of VeePeeJay; Alex Young of EatStyleDallas; Heather Buen of Dallas Single Mom

11:15 am – Lunch Break for General Admission Attendees (Choose from On Site or Off Site Dining Options. Lunch is not provided with the purchase of a GA ticket.)

12:15 pm – BREAK

12:30 pm -  Break-Out Session 1A: Top SEO Tricks for 2015 / Conquering Your Social Media Platform: In a content driven blogging society where search engines rule the digital world, SEO management is king. Our expert will discuss necessary steps to move your blog up the ranks on both Google and Yahoo search platforms, along with a plan of action to bring more notoriety to your blog through simple searches.

There’s Twitter, Instagram, FaceBook, SnapChat, Pinterest, YouTube, and more. Let’s face it. You probably spend more time on your social media than crafting solid content for your blog. How do you determine which platforms receive more priority? How do you manage these multiple outlets, and

how do you gain a solid following with the maximum amount of exposure? Our social media expert will answer all of these questions and more!

Session Leader: Stephanie Drenka, Internet Marketing Manager, i5 Web Works and Founder, GeekGlam, Heather Buen, Continuing Education Business Instructor at the University of Texas at Arlington and Founder, Dallas Single Mom.

Break-Out Blended Session 1B: Picture Perfect - Photography Tips and Tricks for Bloggers / Copyright Infringement 101 - You, Yes YOU Can Get Sued, Plus Protecting Your Copyrighted Works: They say a picture is worth a thousand words, but in the blogging world it’s “clicks.” Are your photos hurting or helping your blogging platform? From photo clarity to editing, our photography expert will give you all the need-to-know on how to increase your audience by images alone.

No time for taking your own portraits? Do you often use Google Images or right-click, copy, and paste? Well if you answered yes to the latter, you – yes YOU, are liable for copyright infringement. Our expert attorneys will dispel the “Photo Credit” myth, take you on a journey through Copyrights 101 and give you the top 10 excuses heard by bloggers who are liable for infringement. But wait, there’s more…  Bloggers have rights too! Our experts will cover protecting your copyrighted works AND what to do if you experience an infringement by an unknown party.

Session Leaders: Megan Weaver, Megan Weaver Photography; Thomas Garza, Thomas Garza Photography;  Leah Frazier and Tyra Hughley Smith, Attorneys at Law

1:30 pm – BREAK

1:45 pm – Break-Out Session 1C: Lights, Camera, Action! How to V-log like a Pro: Prefer being on-screen than behind the keyboard? Or are you wanting to break out in the video blogging world but just don’t know how? Then this is the session for you. Our expert will discuss v-logging tips and tricks, and how to look and portray your best on camera. Everything from lighting, to editing, to content strategy will be discussed.

Session Leader: Tiffany Hendra, Founder, Sanctuary of Style

Break-Out Session 1D: Brand Consistency and Agency Representation: Creating a brand is already hard work, but making it consistent is key. Succinctly identifying the essence of your brand, your theme, and your message early on will make going from “just a website” to a business more attainable. Hear from our expert on how to build and develop a brand, formulate brand partnerships, and brand sustainability in a crowded market. As an extra added bonus, this session will end with a special Q&A with an agency representative chatting about agency representation for bloggers once a brand is fully developed and thriving.

Sessions Leaders: Kirsten Williams, CEO and Founder, Compass 360 Branding; Jackson, FLUENT Dallas

2:45 pm – BREAK

3:00 pm – Break-Out Session 1E: Working with Brands - The How To’s Straight from the Publicist’s Mouth: You’ve blogged for a while now and you’re finally getting noticed. Emails here and there from area publicists want you to promote their brands or events on your blog. But how do you get and stay on “their list?” What are the expectations by PR firms? What are publicists’ top pet peeves when

working with bloggers? Our mini expert panel of local PR gurus will give you all the do’s and don’ts for making the grade and staying on their radar.

Moderator: Leah Frazier, Editor, DFW Style Daily

Panelists: Amber LaFrance, President + Executive Publicist, CultureHype and Sohana Kutub, Senior Account Executive, Nunez PR

Break-Out Session 1F: Top SEO Tricks for 2015

In a content driven blogging society where search engines rule the digital world, SEO management is king. Our expert will discuss necessary steps to move your blog up the ranks on both Google and Yahoo search platforms, along with a plan of action to bring more notoriety to your blog through simple searches.

Session Leader: Amy and Nick Bonnano, Simple Media LLC

4:00 pm – Vendor Shopping and Brand Experiences

6:00 pm – Conference wraps